Rogan lands $100m offer from Trump-affiliated site Rumble

February 7 (Reuters) – Rumble Inc, a YouTube-style site popular with US conservatives, has offered Joe Rogan $100 million over four years for all of its shows, days after the podcaster sued for using racial slurs in its content had excused.

Rogan is also facing a backlash over COVID-19 misinformation on his Spotify (SPOT.N) hosted program after singer-songwriters like Neil Young and Joni Mitchell pulled their content from the streaming platform. Continue reading

The incidents prompted Spotify to add a “content advisory” to every episode discussing COVID-19, as scientists and medical professionals urged the platform to stop Rogan from spreading untruths. Continue reading

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“Dear Joe, we stand with you, your guests and your legion of fans in the desire for real conversations,” Rumble CEO Chris Pavlovski said in an email to Rogan, which was shared on Rumble’s Twitter page on Monday has been published.

“How about you bring all your shows to Rumble, both old and new, with no censorship, for $100 million over four years?”

Rogan did not immediately respond to a Reuters request for comment.

His show The Joe Rogan Experience has become one of the most popular podcasts on Spotify after the streaming platform began showing it in 2020. The Wall Street Journal did it back then reported that Spotify’s exclusive licensing deal for the show was valued at more than $100 million.

Shares in CF Acquisition VI (CFVI.O), the SPAC that has agreed to list Rumble, rose more than 18% following the news. The deal, announced in December, valued Rumble at $2.1 billion.

Launched in 2013, Canadian company Rumble has also reached an agreement to provide video and streaming for Truth Social, the social media app proposed by former US President Donald Trump. Continue reading

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Reporting by Eva Mathews in Bengaluru and Helen Coster in New York; Editing by Devika Syamnath

Our standards: The Thomson Reuters Trust Policy.

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