Ila, Bluai and Shaka Shams win ‘The New Generation’ – Archyde

Ila, Bluai and Shaka Shams are the winners of The New Batch of 2022. Under this name, Studio Brussel went in search of “the Belgian musical talent of tomorrow”.

Since launching in 2013, each edition of The New Generation has had three winners. This year, for the first time, someone is allowed to miss the podium twice. 24-year-old Ilayda Cicek won the grand prize with both her own band Ila and Bluai, where she plays guitar.

The latter band, a women’s quartet from the Waasland region, had the most promising song out of the nine nominees for the Studio Brussel talent show. “Dime store” moves into the same delicate guitar universe as Lucy Dacus or Clairo. Singer Catherine Smet (24) lets her voice wander in all directions and thus encourages dreams.


Photo: Jokko/StuBru

“Leave me dry” by Ila was the song that cracked the most pots in advance: With 28,000 streams on Spotify, it was well ahead of the closest follower “Sweet Monica” by Meltheads (19,000 plays). In the song about an unrequited love, Antwerp native Cicek lets her voice weep like PJ Harvey did in the 90s. “Leave me dry” was also featured on the October mini-album. felt, on which Cicek bridges the gap between rock and her Turkish roots.

Shaka Shams (21) also straddles. His “black metal rebel” puts a semi-metal production under his raps – a genre mix that has already given Antwerp rapper/producer Rare Akuma some success. Shams episode Action only let’s already guess that surprises are on the way: he also experiments with house and chill hop there.

Shaka Shams

Photo: Jokko/StuBru

air game

Bluai, Shaka Shams and Ila emerged from 789 candidates this year. This continues the downward trend in “The New Batch”. In 2021 there were still 850 registrations, in 2020 there were still 999. But the competition, in which Stubru listeners and a music jury search for fine singles by promising artists, has already produced some nice names. Tamino and Equal Idiots were among the previous winners, and The Hauned Youth is still there from the previous edition The exam.

The airplay at Studio Brussel is already the most direct prize for the winners of “The new generation”. They also appear on the cover of Focus Knack and receive professional support from Wilde Westen and Pop singers Alioth and Bryn, rock bands Eno and Meltheads, R&B singer Jueles and rapper Jokke all fell off the stage this year.

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