Philips has unveiled the first TVs to use LG’s new type of OLED panel, OLED EX. Announced on Thursday, the Philips OLED807 range of 4K HDR TVs doesn’t have a price, but will be released in Europe sometime this year.
OLED-EX promises to increase brightness “up to 30 percent compared to traditional OLED displays,” says LG. Despite their famed high contrast, OLED panels generally don’t match the brightness levels of LED panels, which can exceed 1,400 nits. Unfortunately, Philips hasn’t provided any specific brightness specs for the OLED807, aside from repeating the “30 percent brighter” claim.
The OLED807’s diodes use deuterium compounds, which LG says are brighter and more efficient than hydrogen. OLED EX panels combine this material with machine learning to “manage the TVs’ energy input to more accurately reproduce the detail and color of the video content being played,” LG said when announcing OLED EX.
Philips will offer the OLED EX panel in four sizes: 48, 55, 65 and 77 inches. The sets support HDMI 2.1 with variable refresh rates from 48 to 120 Hz and all the HDR flavors you’ve come to expect.
LG also promised smaller bezels with OLED EX, and the OLED807 are hard to spot – at least from the images shared by the company. LG says bezel thickness will drop from 6mm to 4mm on 65-inch panels.
The announcement attributed the thin bezels to “an outer metal frame that allows for a seamless connection” with the updated Ambilight system, a Philips TV feature that places reactive LEDs around the TV’s edge.
LG isn’t claiming that OLED EX will dramatically improve burn-in risk, but Philips says the OLED807 will combat the problem by using a “logo recognition feature to monitor a grid of zones to accurately identify static content and the Gradually reducing intensity of its local logo light output,” reads this week’s announcement.
In addition, the Android TV 11-based OLED807 will be positioned to suit gamers. In addition to 120Hz, the set promises the maximum refresh rates supported in 4K by the latest Xbox and PlayStation consoles HDMI-2.1 with the full bandwidth of 48 Gbit/s. There’s also Nvidia G-Sync compatibility and AMD FreeSync Premium to combat screen tearing.
In addition, Philips is introducing a “Gamebar” to provide “quick access to picture and sound settings” including Adaptive-Sync. The set also features a new 70W 2.1 sound system with four passive radiators and a rear-firing bass driver.
According to Philips, the upcoming TVs will upgrade the OLED806’s P5 AI processing engine; Enhancements include the ability to optimize brightness, color and gamma based on ambient lighting for both SDR and HDR content. You can toggle between Dark Detail, Color Temperature Optimization, or Eye Care settings. There are also five new Smart Picture modes (previously two) in the AI Auto Film Mode feature.
Philips said its OLED EX TVs will only be launched in Europe. We expect further OLED EX TV announcements from LG’s partners as well as LG itself, which will switch all OLED TV production in Paju, South Korea and Guangzhou, China to OLED by the second quarter of the year.