Juventus agree €75m Vlahovic transfer as Arsenal set to miss Fiorentina star

Juventus have agreed a €75m deal for striker Dusan Vlahovic with Fiorentina. GOAL can confirm that.

The 21-year-old might be the one biggest attack name on the market this month, with Arsenal also interested in the highly-rated Serbia international.

Vlahovic has scored 17 goals in Serie A this season after recording 21 appearances in the Italian top flight in 2020-21 and has drawn admiring looks from across Europe.

what are the details

Juventus were keen to land Vlahovic in January rather than wait until the summer and have agreed a €75m fee with their Serie A rivals.

In fact, the Serbian forward decided against a contract extension at Fiorentina and forced his current club to open up to offers in the present.


Viola sporting director Daniele Prade had explained that €70m (£59m/$79m) would be the fee required to sign Vlahovic, although Juve went €5m higher to get his man, and the striker will be on a €7m-a-year contract.

Before the deal was agreed, Prade said Sky Sports Italy: “He has a significant valuation, over 70 million euros, with no players in exchange or payments spread over years.

“We’ve received some very substantial offers, but we’ve never had a response from his representatives.

“Our doors are open. I’m saying this because we want to understand what he wants and what his agents want. We are also ready to sit down again to discuss a contract extension.

“We are a club with an annual turnover of 75 million euros per year, so we cannot lose Dusan for nothing.”

Why did Arsenal miss Vlahovic?

Arsenal appeared to lead the hunt for Vlahovic at times, with the Premier League heavyweights keen to add more firepower to their ranks at the Emirates Stadium.

AIM reported last week that the Gunners are ready to part ways with Pierre-Emerick Aubameyang before the next deadline, after they have excluded him from their plans, with a suitable replacement being drafted to counter his departure.

However, Vlahovic will ultimately remain in Italy, where he has played in Serie A since 2018, meaning Mikel Arteta and the Gunners will have to consider alternative options.

The move to the Bianconeri comes with Juve looking to step up their attack following the Italy international Federico Chiesa suffered a knee injury at the end of the season and Paulo Dybala continues to delay signing new terms in Turin. Alvaro Morata, meanwhile, is heavily linked with a move to Barcelona.

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