There is a changing of the guard in fashion and culture. Gen Z creators are driving the conversation in impressive and bold ways. Our latest project youth quake, invites you to discover how these artists, musicians, actors, designers and models are radically reinventing the future.
“At school people always thought I was crazy because I wasn’t really concentrating. I never had a plan B, I was just into music,” says singer Zoe Wees Mode. She wrote songs during math class and showed them to her friends. “They supported me and saw something in me where others didn’t.” The 19-year-old has been there ever since been named one of the “most exciting young musicians on planet earth” by GQ. Her debut single “Control” was released in March 2020 and she signed to Capitol Records in early 2021. 2022 will undoubtedly be an outstanding year for Wees.
Growing up in Hamburg, Germany, Wees – who describes her sound as sad, dark pop – never wanted to be like everyone else. “I’ve never been part of the local music scene,” she says. She applies the same mentality to her beauty. “What is missing here are colors. To be honest, that’s what drives me to take a more colorful approach to beauty that stands out,” she says. Wees has made her ankle-length neon braids something of a trademark. “I first thought about incorporating color into my hair for the music video for ‘Girls Like Us,'” she says. “We got to know it really cool there Braider, Awa. I’ve been working with her ever since.” The two of them came up with something together floor-length braids in pastel pink, neon orange cornrows and an electric green braid doubled as a necklace. As she continued to experiment, Wees says, “I’ve really fallen in love with supporting my culture — I want people to see that that’s a part of me.”