ITV tries to kill EastEnders by relocating Coronation Street and Emmerdale to suck viewers off ailing BBC soap – Archyde

ITV bosses appear determined to take out BBC rival soap EastEnders by postponing Emmerdale and Coronation Street with a major schedule change.

ITV has all but declared war on the BBC soap by announcing that Corrie and Emmerdale will now air later tonight – clashing squarely with the ailing rival.

ITV has announced that Emmerdale and Coronation Street will now air laterPhoto credit: ITV


The news will mean bad news for struggling BBC rivals EastEndersPhoto credit: BBC

In a huge restructuring of its early evening edition, ITV will now air a full hour of news from 6.30pm, moving the soaps further into prime time.

Emmerdale, which has a big year ahead and will celebrate its 50th birthday in 2022, will be moving at 7.30pm.

Coronation Street, the country’s biggest soap opera, is scheduled to switch to three-hour episodes on Mondays, Wednesdays and Fridays at 8pm.

It’s bad news for struggling BBC rivals EastEnders, who put the ITV soaps in direct competition with them every night.

EastEnders normally airs Mondays at 8:05pm, Tuesdays and Thursdays at 7:30pm and Fridays at 8:00pm.

BBC One has been struggling in the soap box ratings battle of late – with Emmerdale and Corrie attracting millions more viewers every night.

Ratings plummeted to just 2 million viewers at various points last year, forcing bosses to fight back for the soap.

Full 30-minute episodes recently aired again after two years of reduced length due to the pandemic.

But the ITV announcement will be a blow to bosses looking to revive the struggling show.

John Whiston, ITV’s Head of Continuing Drama, said: “With Coronation Street bursting at the seams with fantastic story and characters, the new format gives the show a brilliant new canvas on which to shine.

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“And Emmerdale will do what it does best in this new window of time, where viewers can continue to enjoy the drama of the Dales.”

As a result of the schedule change, viewers can now see her live on TV in one continuous soap fix.

Coronation Street and Emmerdale remain the nation’s most popular ongoing dramas, with an average consolidated audience of over 5 million viewers in 2021.

  • Visit our Coronation Street page for the latest gossip
  • Find all Coronation Street spoilers here

Soap fans were shocked by the changes – some calling it a “death blow” for EastEnders.

One wrote: “WOW. RIP EE. This is the fatal blow.”

A second said: “Wow. ITV are looking to give EE the final knockout blow but this could come at a cost, particularly for Coronation Street.

Another tweeted: “I can’t imagine EastEnders surviving this. It’s already punctured below the waterline.”

  • Visit our EastEnders page for the latest gossip
  • Find all EastEnders spoilers here
The move will put the ITV soaps in direct competition with EastEnders every night


The move will put the ITV soaps in direct competition with EastEnders every nightPhoto credit: ITV

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