Scammer-Season continues with the teaser trailer for Apple TV+ We crashed, about The rise and fall of coworking space companies We work. Jared Leto plays founder Adam Neumann, while Anne Hathaway plays Rebekah Neumann, WeWork’s chief brand and impact officer and Adam’s wife.
The show’s logline explains, “The show is inspired by actual events—and the love story is at the heart of it all. WeWork has grown from a single coworking space to a $47 billion global brand in less than a decade. Then, in less than a year, its value plummeted. What happened?”
In the trailer, Leto’s Adam lays out his utopian dreams for WeWork, leads investors through a room about to be remodeled, and declares, “Let there be light.” Leto tries to mimic Neumann’s Israeli accent, but there are shades of his House Gucci attempt inside.
Meanwhile, Rebekah from Hathaway tells an enthusiastic crowd, “WeWork’s role is to raise awareness of the world,” which is…Are we talking about coworking spaces? Maybe relax, Rebekah. The whole atmosphere of the trailer is very startup cult.
The limited series, which will air for eight episodes, also stars Kyle Marvin, America Ferrera and OT Fagbenle. The first three episodes will premiere on March 18, with subsequent episodes airing weekly.
If you’re looking for more content on the rise and fall of the company, there’s always the Hulu documentary released last year, WeWork: Or the Making and Destruction of a $47 Billion Unicorn. There is also the book by Wallstreet Journal Reporter Eliot Brown und Maureen Farrell, The we cult: WeWork, Adam Neumann and the big start-up craze, published last July.
Somehow, despite the turmoil and the global pandemic that sent workers from coworking spaces into their homes, WeWork still exists. And Adam Neumann has greened financial pastures: regular old real estate.