Nino Cerruti, seamstress Coco Chanel and mentor Armani, died – Archyde

Tall, slim, he always insisted on being the first to try on his creations. So Cerruti, nickname”Child Tool‘, Describe friends and acquaintances who had the honor of working with him.

“I’ve always attracted the same person – myself,” he once said in an interview.

Cerruti was born in Biella, Italy in 1930. He dreamed of becoming a journalist. But after his father died at the age of 20, he had to give up his philosophy and take over the family textile factory.

He also discovered the craft for himself Coco Chanel in the studio on Rue Cambon. A mature but still “very sexy” lady would order pants while evaluating the material at first sight, according to Cerruti.

photo “aria-label =” Nino Cerruti Gallery at the beginning of her career “>

Nino Cerruti at the beginning of his career


He gained international attention in 1957 with his hitman men’s collection, which was considered revolutionary at the time.

Ten years later, Cerruti opened his first eponymous boutique on the Place de la Madeleine in Paris, where he later moved his company’s offices to be close to the beating heart of fashion.

The Encyclopédie de la Mode described him as “the most French of Italian designers”.

Ceruti 1881

Over time, his fashion house expanded to include luxury lines and fragrances, grouped under his Cerruti 1881 brand.

The year comes from the date that Cerruti’s grandfather founded a textile factory in Biella. He also hired future fashion icon Giorgio Armani, who worked for the Cerruti brand for six years in the 1960s before founding his own famous company in 1975.

Signor Nino was one of the first to deconstruct a classic suit to bring it closer to the masses and especially women. Until then, pantsuits were rarely seen on women.

photo “aria-label =” Gallery Men’s suit in women’s design according to Cerruti. “>

Men’s suit in women’s design according to Cerruti.


Cerruti’s dress has also been seen on cinema screens and television around the world. He designed clothes for films such as Bonnie and Clyde, Pretty Woman and Basic Instinct.

Celebrities, above all Michael Douglas, Sharon Stone, Julia Roberts and Harrison Ford, have also fallen in love with his designs. He later took on the role of official designer in the mid-1990s Ferrari.

His work has been recognized with two Cutty Sark Men’s Clothing Awards, the 1981 Munich Fashion Week Award and Italy’s 1986 Pitti Uomo Award.

When he retired in 2000 after more than 40 years in the fashion industry, he recalled for the Observer:

“The environment was very different back then. When I started working it was still a traditional culture with less individuality, more social correctness. This has quickly shifted into a society where there is more freedom, more originality, and more impropriety. When I started it was a national industrial company; it is now a global communications company.”

photo “aria-label =” Nino Cerruti Gallery at the beginning of her career “>

Nino Cerruti at the beginning of his career


In 2000 he sold the majority of the company to the Italian industrial group Fin.Part. Less than a year later, the company bought the rest of the company and Cerruti left the company.

He died in Vercelli hospital, where he was taken for hip surgery aged 91, Italian daily Corriere della Sera reported.

“The death of Nina Cerruti hit me hard. The giant of the Italian economy is gone,” Italian Deputy Economy Minister Gilberto Pichetto wrote on Twitter.

“I will always remember him for his intuition, skill and vision that have made Italian fashion famous around the world,” he added.

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