Stargate Group / McDonald’s: Breaking through the everyday – nach Welt

As part of the “Big Mac Rocks” campaign, there were exclusive concerts by Austrian musicians in McDonald’s restaurants, in the picture Kathi Kallauch with a band.

Live marketing activities can kill several birds with one stone. The collaboration between the Viennese agency Stargate Group and McDonald’s Austria shows how face-to-face contacts can be the springboard for entire campaigns and also deliver high-reach content with results. Stargate CEO Florian Halder also has some ideas for live marketing in food retail and DFH ready.

Not just Halligalli and quick fun, but delivering surprises that will be remembered positively in the long term – the Viennese agency Stargate Group v

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Reference-www.nach-welt.com

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