UAE residents and citizens can capture their winter adventures outdoors for prices between 7,000 and 50,000 Dh.
Working with the UAE Government Media Office, the Hamdan Bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA) launched the World’s Coolest Winter Photography Competition to encourage the UAE community, photographers and artists to experience their best winter moments in Share the UAE on social media while highlighting the country’s hidden natural gems and diverse wildlife.
The online competition, which runs from December 20, 2021 to January 20, 2022, is part of the World’s Coolest Winter nationwide campaign that was recently launched to encourage people to explore and explore the UAE’s hidden gems promote the UAE as a tourist destination. Prize money worth Dh 250,000 will be given away.
In the “A Photo” category, online users can post their experiences in the natural landscapes of the UAE via the #WorldsCoolestWinter on Instagram and submit the photo on the HIPA website to win Dh 7,000.
The second category, Portfolio, is exclusive to professional photographers invited to capture life in the United Arab Emirates through their lens for a chance to win Dh50,000.
Ali Khalifa Bin Thalith, Secretary General of HIPA, said the competition is focused on creating excitement and awareness of the diverse experiences of the UAE. “With the competition we want to inspire people to experience the nature of the UAE from a new perspective and to highlight the outdoor properties of the country in a different context. The United Arab Emirates are home to a wealth of wildlife and landscapes that are yet to be discovered. “
He added that the competition aims to involve the community in promoting the UAE as a winter destination while rewarding the diverse skills and talents of amateur and professional photographers.
Alia Al Hammadi, Vice-Chairwoman of the UAE Government Media Bureau, said, “Images are great channels through which people can share their memories, adventures and view of the world. The competition will encourage the community to go outside, make memories, and experience the UAE in a way that has never been seen before. “
Nine winners will be announced in a festive ceremony next year after a jury of experts has assessed the photos submitted. Al Thalith said the winning photos will be selected based on clarity, focus and contrast, and color balance.
The competition has two main categories: a photo and portfolio.
Open to the public, One Photo covers the five sub-categories of desert, sea, mountains, valleys and emirates from above, each valued at Dh 7,000. To participate, users must share their photos on Instagram using the #WorldsCoolestWinter and at the same time submit the photo to the HIPA website www.hipa.ae.
The second category, Portfolio, is exclusive to professional photographers and has four sub-categories – Emirates in Your Eyes, Emirates Wilderness, Faces from Emirates and Street Life in Emirates.
Entrants in this category must submit their photos to the HIPA website www.hipa.ae to have a chance of 50,000 Dh for each sub-category.
The photos submitted will be judged by a jury of experts with international prizes for creative photography and photojournalism. The jury includes John Stanmeyer, an American photojournalist, who received World Press Photo of the Year, and Canadian Barbara Davidson, three-time Pulitzer Prize photographer.