While Prince William and Kate Middleton have a cold relationship with Prince Harry and Meghan Markle, the Cambridges may learn a thing or two from the Sussexes.
Reputation management expert Eric Schiffer spoke with to express to step over to give Prince Williams People an interview about the Earthshot Prize which he believes is a Sussex train.
“William and Kate are very much aware of the strategic master plan that Meghan and Harry seem to be following, and they know it is working in America and around the world.
“And that has to be a warning shot for you at this point in your own story regarding your own authority and soft power.
“So you will see more work from William and Kate, touching and connecting the issues that matter to young people, not just in America but in the UK and around the world.
“And that means the environment, it means more focus on equality – which William will likely talk about in the future – and a focus on understanding and adjusting to the sensitivities of this generation.”