Jakarta, CNBC Indonesia – PT Bank Rakyat Indonesia (Persero) Tbk. (BBRI) aims to produce one million OVO U Card credit cards by the next year. The OVO U Card is a credit card issued by BRI in collaboration with PT Visionet Internasional (OVO).
BRI Consumer Director Handayani said the target was set after the company saw the large number of OVO users. In addition, OVO users are currently dominated by the millennial generation who require various alternative means of payment.
“In the first year, one million (cards) should be produced (produced). We aim to be able to issue a million cards in the first year, ”said Handayani at the presentation of the OVO U Card on Saturday (December 4th, 2020).
BRI is deliberately partnering with OVO on the launch of its newest credit card to target the millennial segment. Handayani said the collaboration between BRI and OVO will continue in the future.
The collaboration between the two companies will continue as BRI wants more people to have accounts with the company in the future. Therefore, BRI promises not to stop working with various partner companies.
“BRI continues to develop innovative products, including digital products, to reach more Indonesians. We want all residents to have an account with BRI. Now the number of accounts with BRI is 140 million, we hope that all residents have accounts with BRI, ”he said.
BRI’s wish to continue working with OVO was welcomed by OVO President Director Karaniya Dharmasaputra. He said the presence of the OVO U Card was the answer to the needs of OVO users.
“Of the tens of millions of OVO users, 63% are millennials and have accepted the payment method using electronic money. However, you also want to have a credit card. We are therefore grateful that we have chosen BRI (as a partner). so that OVO can launch a credit card, Karaniya said.
OVO users can create OVO U cards directly via the digital wallet application. The entire application process can be done easily, from filling in the details, to taking photos of you, to tracking the process and sending the cards home to clients.
In the initial phase, customers who manufacture OVO U Cards will receive a total profit of IDR 1.25 million. These benefits can be obtained in the form of a welcome bonus of 500,000 OVO points, 50% cashback for food and beverage transactions, and various transaction discounts in various applications.
The OVO U Card credit card can be used by the public anywhere to make transactions. This credit card user can also convert transactions into installments and benefit from free administration fees.
(PS / PS)