Consumers will have to wait quite a while after Apple announced its AR headset and Apple Car, a report suggests, with the breakthrough products expected to ship many months later than Apple’s expected announcements.
Most of Apple’s product launches ship shortly after they are announced, with a typical company delay of days or weeks. For the often rumored VR and AR headset and the Apple Car, this delay can be a matter of months.
In Mark Gurman’s latest “Power On” Newsletter to the Bloomberg, Because of the “complex, expensive designs to build”, Apple is expected to work with governments on prescription lenses and “work with a bevy of manufacturers on complex technologies that neither side has shipped before.”
This process takes time and potentially exposes the product to leaks before Apple can officially announce it, spoiling the surprise for consumers.
In addition to the element of surprise, it is assumed that Apple would need the “necessary monthly publicity” in order to interest potential users in the expensive hardware and to obtain support from developers. One scenario suggests that Apple could announce the headset at WWDC 2022, pushing developers to create AR and VR apps in preparation for the headset’s release later in the year or in 2023.
The 2022 launch was supported by analyst Ming-Chi Kuo in November, with production expected to begin in the fourth quarter.
The same problem could be expected for the Apple Car, which for Apple will be a more complex introduction than a headset. Although Apple is said to be targeting a launch of the vehicle in 2025, it is believed that the delay to release could be even longer.
A major example of the kind of leaks Apple could expect in its auto development was back in its saga with Hyundai and Kia about a possible partnership. Despite requests for secrecy, reports quickly surfaced of a potential partnership where Hyundai executives are now being investigated for stock trading when management confirmed talks were ongoing.
Analysts have indicated that Apple is announcing a strategic partnership with electric vehicles in 2022 as a precursor to bringing a car to market in 2025.