PlantLife, the TikTok for plant lovers

PlantLife is a new application that takes a sheet of paper out of the TikTok playbook. Here users can scroll or upload photos of plants. Because this new American social network is aimed at leaf lovers, small traders and green thumbs of all kinds and invites like-minded plant people to gather in one place to enjoy plant-related content.

PlantLife is a platform “where people and plants thrive”. Its infinite scrolling surface is largely reminiscent of TikTok. But instead of finding hordes of teenagers coloring their hair, singing, and / or dancing in duets, this app is filled with plant-related content.

You can find plants, plants, and more plants – but not just any plants – these are yours, your neighbour’s plants (if registered), or a plant owner’s specimen in the US if they have one. An iPhone and download the app down.

To register with PlantLife, create your profile with a photo of yourself, but also with pictures of each of your plants, indicate their type, age and a brief description. The application does not currently offer automatic identification. Once registered, you can chat with like-minded people, seek advice and even buy plants from small vendors.

PlantLife, a niche network

So what does PlantLife have that other apps don’t? Its success has a lot to do with who its founding trio are.

There’s CEO Leslie Mullins, who previously worked at Nike and Apple, Product Manager Taylor Vignali, who held positions as Creative Director and UX at the same companies, and Plant Manager Lana Pappas, a San Francisco-based landscaper and designer.

Ultimately, it is not surprising that the three acolytes discovered such a good opportunity. According to the American media website Fast Company, 70% of millennials say they are “parents” of at least one plant.

According to its founders, PlantLife could have sales of $ 189 million (RM 801.17 million) in five years by entering the indoor plant market, worth approximately $ 1.7 billion (RM 7.20 billion). The social network also hopes to expand its domain to gardening, wellness, or even plant-based foods.

To strengthen its influence, the company relies on partnerships with “plantfluenceurs”, the green stars of social media. PlantLife enables them to set up their own online shops or even to run “clubs” on a topic of their choice, such as mushroom research. The idea is that every user can find their plant niche, whatever it is.

At the same time, the team also wants to attract more small businesses to the platform to create turnkey markets, as most of the plant industry is dominated by large hardware stores. – AFP Relaxnews


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