Sunday, November 28

In the city on time or consume less: Tomorrow is Black Friday – nach Welt

A party for some, a thorn in the side for others: Black Friday is just around the corner. During this phenomenon, which came from the United States the day after Thanksgiving, some stores are offering huge discounts. It is considered the start of the holiday season.

Stores welcome additional audiences but struggle with measures and delivery times. Municipalities want to regulate the crowds as corona-proof as possible. Environmental organizations urge people not to buy and instead “consume”.

Milieu Centraal had a study carried out to find out how many Dutch people are now benefiting from the campaigns. It turns out that most people have not yet fallen for the bargain festival: only one in five plans to strike in the coming days, according to the survey. Almost half do not plan to buy anything. As in the previous year, Black Friday falls at a time when the number of corona infections continues to rise.

Online offers

Dutch entrepreneurs also generally remain cautious. A large majority of them do not take part in Black Friday, says Paul te Grotenhuis from the industry association INretail. “We see entrepreneurs who do nothing, but also entrepreneurs who spread actions over several days.” In chains, the branch organization sees a strong focus on online offers. “Also to prevent crowds of people in the shops as much as possible. Several actions have already been reduced. “

“These weeks are very important for the shopkeeper,” says Dominique van Elsacker, Director of the Urban Department Store in Rotterdam. “We’re doing our best to distribute the visitors. That’s why we’re making deals for five days to take the pressure off Friday. “

Algorithms determine the price

The online pricing is automatic, explains the editor-in-chief of Tweakers Wout Funnekotter. “Sites adjust prices based on what competitors are doing and how big their inventory is. The algorithms determine the price. ” The editor-in-chief of the tech website has the idea that there are more old models on offer than last year. “That could be related to the delivery problems of new models.”

Regarding possible delays and bottlenecks, INretail’s Te Grotenhuis says it is very product dependent. “There can be delays, especially with large products from Asia.”

According to Funnekotter, consumers seem to be less involved in Black Friday than they were last year. “Then there was a kind of ‘perfect storm’. I can imagine that because of the canceled lockdowns and holidays, people had some money to spare and wanted to treat themselves to something. “

Parking cheaper

The municipalities are primarily concerned with the dissemination of visitors. Shops in Rotterdam open earlier, parking is cheaper in the morning and there is a giveaway for those who shop early.

The community has set up shopping buses to point out the rules and hand out mouth protection caps. Last year Rotterdam called on people to stay at home because of Corona. Finally Mayor Aboutaleb ruled that stores had to close before closing time. But the community isn’t banning Black Friday. A spokesman: “We also want to give entrepreneurs a chance, they also have a hard time.”

PostNL tries to spread delivery times as widely as possible. The company expects to double the number of packages so that orders can also be delivered on Sundays. PostNL expects that not everything will be delivered on time.


However, not all Netherlands plan to go downtown tomorrow. One proponent of this is the second-hand industry organization BKN, which has been campaigning for “Green Friday” for several years. In doing so, they urge people not to buy new things, but above all to reuse things.

“On Green Friday, the thrift industry fights against overconsumption and buying mania in our society,” says BKN managing director Leonie Reinders. “Consumers are tempted every year with discounts that lead to unnecessary and excessive buying behavior. This concept is outdated and the current climate problem calls for new traditions. “

The Milieu Centraal survey shows that most Dutch people now associate a reduction in consumption with positive aspects. A minority find it “exaggerated”, “intrusive” and “left-wing stuff”.

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