Sunday, November 28

Afterlife hits $ 44 million in cinemas – NBC Los Angeles – archyde

Destroying ghosts is still a pretty lucrative business after nearly 40 years.

On the way to Thanksgiving weekend, the recent attempt to revive “Ghostbusters” drew sizable audiences to the theaters, while award-winning darling “King Richard”, like most dramas, struggles in the pandemic era.

In awe of nostalgia and some high-profile cameos in its arsenal, “Ghostbusters: Afterlife” opened according to studio estimates on Sunday with $ 44 million in ticket sales at 4,315 locations, above the industry’s expectations. The Sony film by Jason Reitman with Paul Rudd, Finn Wolfhard and Mckenna Grace in the leading roles is shown exclusively in cinemas.

The first weekend of “Afterlife” actually follows that of Paul Feig’s “Ghostbusters” starring Melissa McCarthy and Kristen Wiig, which premiered in June 2016 for $ 46 million. Apart from the somewhat unpredictable cinema habits of the pandemic era, the key difference is that “Afterlife” ”costs about half as much.

“That’s a really solid number,” said Paul Dergarabedian, senior media analyst at Comscore. “Part of it is the exclusive theatrical release. This shows that this brand is still really strong 37 years after the original became a cultural phenomenon. ”

The other high profile offer of the weekend didn’t do so well. “King Richard,” the well-reviewed drama starring Will Smith as the father of tennis greats Venus and Serena Williams, earned $ 5.7 million in 3,302 locations and fell almost halfway away from humble expectations. The Warner Bros. movie was released on HBO Max and in theaters simultaneously.

“It really is a must and a must,” said Jeff Goldstein, director of domestic sales at Warner Bros. “Obviously the avid moviegoers are coming back, but the casual moviegoers are more reluctant.”

While traditional blockbusters managed to attract a decent audience, dramas struggled disproportionately during the pandemic. Most have debuted in the $ 3 million range. One of the more successful starts was the Aretha Franklin biopic “Respect,” which reached $ 8.8 million.

But the outlook could be bright for “King Richard” with its 92% re-rating on Rotten Tomatoes, a CinemaScore from the audience, and the long awards runway. In 2018, Green Book opened for just $ 5.5 million on Thanksgiving weekend, but it had grossed $ 85 million by the end of the awards season.

In the limited release of A24, Mike Mills’ “C’mon C’mon” made the best limited-edition platform debut since February 2020 at $ 134,447 from five screens. The film plays Joaquin Phoenix as the man who takes care of his 9-year-old nephew.

The box office is still a long way from where it was before the pandemic. The weekend leading up to Thanksgiving typically brings in around $ 200 million in ticket sales, but that weekend brings in around $ 83 million.

At that point, the North American box office could raise around $ 4 billion in 2021. In 2019 it was $ 11.4 billion. And in December there are still some big films on the horizon like “West Side Story”, “Spider-Man: No Way Home” and “The Matrix Resurrections”.

“Thanksgiving and Holidays are usually a really good time at the box office. The weekly marketplace is a building block on the road to recreation for cinemas, ”said Dergarabedian. “The last six weeks will be critical. This is a final push. “

Estimated ticket sales for Friday through Sunday in US and Canadian theaters, according to Comscore. Final domestic figures will be released on Monday.

1. Ghostbusters: The Afterlife, $ 44 million.

2. “Eternal,” $ 10.8 million.

3. “Clifford the Big Red Dog”, $ 8.1 million.

4. “King Richard”, $ 5.7 million.

5. “Dune”, $ 3.1 million.

6. „Venom: Let There Be Carnage“, 2,8 Millionen US-Dollar.

7. “No Time to Die,” $ 2.7 million.

8. “The French Embassy”, $ 970,000.

9. „Belfast“, 940.000 US-Dollar.

10. “Ron went wrong”, $ 888,000.


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